{"created":"2023-07-25T08:14:41.361038+00:00","id":15805,"links":{},"metadata":{"_buckets":{"deposit":"16ae3342-6b47-4da7-89c7-5c4e70a83e12"},"_deposit":{"created_by":24,"id":"15805","owners":[24],"pid":{"revision_id":0,"type":"depid","value":"15805"},"status":"published"},"_oai":{"id":"oai:ir.kagoshima-u.ac.jp:00015805","sets":["228:271:6013"]},"author_link":["139302","139301","139303","139304"],"item_7_alternative_title_19":{"attribute_name":"タイトルよみ","attribute_value_mlt":[{"subitem_alternative_title":"アンゼン ヤサイ オ メグル ショウヒシャ ノ コウバイ コウドウ ト チョクハン ノ カノウセイ : ハノイ ニオケル ネット ハンバイ オ ジレイ トシテ"}]},"item_7_biblio_info_5":{"attribute_name":"収録雑誌名","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-03-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"63","bibliographicPageStart":"41","bibliographicVolumeNumber":"71","bibliographic_titles":[{"bibliographic_title":"鹿児島大学農学部学術報告"},{"bibliographic_title":"Bulletin of the Faculty of Agriculture, Kagoshima University","bibliographic_titleLang":"en"}]}]},"item_7_description_4":{"attribute_name":"要約(Abstract)","attribute_value_mlt":[{"subitem_description":"近年，食品生産における安全性が大きな課題となっている。その中でとくに野菜の品質が市民の関心を高めている。そのため，消費者のニーズに応じた安全野菜の栽培方法のみならず，流通販売方法の改善も求められている。1997 年にベトナムではインターネットが初めて導入された。ベトナムの経済は急速に発展しつつあり，インターネットも急速に普及している。インターネットはネット販売の土台として新型の流通方法を支えている。したがって，安全野菜とネット販売はいずれもベトナムの新課題となっている。本論文はベトナムのハノイにおける安全野菜のネット販売を研究対象とする。ネット販売を普及させる上で消費者の購買行動の意思決定を分析することが重要である。消費者の意図を把握できれば様々な販売提案を行うことができ，より多くの利益を得られると考えられる。ネットを利用した消費者の購買行動を検討するため，近年高く評価されている共分散構造分析という方法を用いる。","subitem_description_type":"Other"},{"subitem_description":"In recent years, safety in food production has become a major issue in many countries. Particularly, the quality of vegetables has been drawing public attention. It should be noted that not only the cultivation methods of safe vegetables that ought to meet the needs of consumers, but also the distribution and sales methods are required to be improved. Since the first appearance of the Internet in Vietnam in 1997, along with the rapid development of Vietnam's economy, using the Internet has also become common. The expansion of the Internet lays the foundation for a new distribution method as online sales. Therefore, both safe vegetables and online sales are turning out to be a hot topic in Vietnam. It is one of the main reasons why this study chose to focus on the relationship between online sales of safe vegetables and customer behaviors in the location of Hanoi, in Vietnam. Hence, the main purpose of this study is to analyze consumer purchasing behavior decisions in order to popularize online sales. If the consumers’ intention can be predicted, various sales proposals can also be made, and more profits can be obtained. In order to examine the purchasing behaviors of consumers who are using the Internet, a method called Partial Least Square Structural Equation Modeling (PLS-SEM) can be used, which has been highly evaluated in recent years.","subitem_description_type":"Other"}]},"item_7_full_name_2":{"attribute_name":"著者よみ","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"タシロ, ショウイチ"}]}]},"item_7_full_name_3":{"attribute_name":"別言語の著者","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"TASHIRO, Shoichi"}]}]},"item_7_publisher_23":{"attribute_name":"公開者・出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島大学"}]},"item_7_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"24321885","subitem_source_identifier_type":"ISSN"}]},"item_7_source_id_9":{"attribute_name":"NII書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN00040603","subitem_source_identifier_type":"NCID"}]},"item_7_subject_15":{"attribute_name":"NDC","attribute_value_mlt":[{"subitem_subject":"360","subitem_subject_scheme":"NDC"}]},"item_7_text_24":{"attribute_name":"公開者よみ","attribute_value_mlt":[{"subitem_text_value":"カゴシマ ダイガク"}]},"item_7_text_25":{"attribute_name":"公開者別名","attribute_value_mlt":[{"subitem_text_value":"Kagoshima University"}]},"item_7_version_type_14":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"LE, Minh Thuy"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"田代, 正一"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-04-08"}],"displaytype":"detail","filename":"AN00040603_vl71_p41-63.pdf","filesize":[{"value":"2.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN00040603_vl71_p41-63","url":"https://ir.kagoshima-u.ac.jp/record/15805/files/AN00040603_vl71_p41-63.pdf"},"version_id":"7e2f65e1-4b69-4d55-8a23-a371dd668c38"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ベトナム","subitem_subject_scheme":"Other"},{"subitem_subject":"ハノイ","subitem_subject_scheme":"Other"},{"subitem_subject":"安全野菜","subitem_subject_scheme":"Other"},{"subitem_subject":"ネット販売","subitem_subject_scheme":"Other"},{"subitem_subject":"共分散構造分析 (PLS-SEM)","subitem_subject_scheme":"Other"},{"subitem_subject":"Vietnam","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Hanoi","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"safe vegetables","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"online sales","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Partial Least Square Structural Equation Modeling (PLS-SEM)","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"安全野菜をめぐる消費者の購買行動と直販の可能性 : ハノイにおけるネット販売を事例として","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"安全野菜をめぐる消費者の購買行動と直販の可能性 : ハノイにおけるネット販売を事例として"},{"subitem_title":"The safe vegetable production and potential of direct sale according to consumer behavior : A case study of online vegetable shopping in Hanoi","subitem_title_language":"en"}]},"item_type_id":"7","owner":"24","path":["44","6013"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-04-08"},"publish_date":"2021-04-08","publish_status":"0","recid":"15805","relation_version_is_last":true,"title":["安全野菜をめぐる消費者の購買行動と直販の可能性 : ハノイにおけるネット販売を事例として"],"weko_creator_id":"24","weko_shared_id":24},"updated":"2024-01-30T05:16:14.868899+00:00"}