{"created":"2023-07-25T08:04:18.979015+00:00","id":2489,"links":{},"metadata":{"_buckets":{"deposit":"ec5cb2cc-c354-476e-91f5-e8403f1762c6"},"_deposit":{"created_by":18,"id":"2489","owners":[18],"pid":{"revision_id":0,"type":"depid","value":"2489"},"status":"published"},"_oai":{"id":"oai:ir.kagoshima-u.ac.jp:00002489","sets":["43:81"]},"author_link":["13153"],"item_8_date_6":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2012-05-31","subitem_date_issued_type":"Collected"}]},"item_8_description_4":{"attribute_name":"要約(Abstract)","attribute_value_mlt":[{"subitem_description":"2009-2011年度科学研究費助成事業(科学研究費補助金(基盤研究(B)))研究成果報告書　課題番号：21380139　研究代表者：李哉ヒヨン (鹿児島大学農学部准教授)","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"本研究の成果を以下の三つに整理した。第一に、小売主導型の農産物流通システムの下では、産地自らがブランド化を図ることが、価格低下の圧力を回避する主要な手段となりうる。第二に、ブランドアイデンティティを保証する製品の品質管理をめぐっては、圃場段階からの営農指導やモニターリングが欠かせない。第三に、ブランド・マネジメントにおいては、ブランド要素と製品ラインの組合せに配慮したブランドの階層化のあり方が問われる。","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"The results of this study can be summarized into the following three. First, under the retail-led distribution system of agricultural products, the branding of products can be a measure to avoid the pressure of the lower prices. Second, to ensure product quality control over brand identity, educational activities and monitoring be implemented at the farm field is very important. Third, in brand management, it is necessary to make hierarchy of brand which is combined product line and brand elements.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_8_publisher_23":{"attribute_name":"公開者・出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島大学","subitem_publisher_language":"ja"},{"subitem_publisher":"Kagoshima University","subitem_publisher_language":"en"}]},"item_8_subject_15":{"attribute_name":"NDC","attribute_value_mlt":[{"subitem_subject":"611","subitem_subject_scheme":"NDC"}]},"item_8_text_41":{"attribute_name":"科研費番号 ","attribute_value_mlt":[{"subitem_text_value":"21380139"}]},"item_8_version_type_14":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 哉ヒヨン","creatorNameLang":"ja"},{"creatorName":"LEE, Jaehyeon","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-10-27"}],"displaytype":"detail","filename":"21380139seika.pdf","filesize":[{"value":"207.6 kB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"label":"21380139seika.pdf","objectType":"fulltext","url":"https://ir.kagoshima-u.ac.jp/record/2489/files/21380139seika.pdf"},"version_id":"2c7f9f07-67f4-4e16-8eca-474626dd5481"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"農産物ブランド","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドの管理","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"日韓の比較","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド評価","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド・マネジメント","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"research report","resourceuri":"http://purl.org/coar/resource_type/c_18ws"}]},"item_title":"農産物のブランド管理をめぐる日・韓比較","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"農産物のブランド管理をめぐる日・韓比較","subitem_title_language":"ja"},{"subitem_title":"A Comparative Study of Japan and South Korea on Agricultural Products Brand Management","subitem_title_language":"en"}]},"item_type_id":"8","owner":"18","path":["81"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2014-12-22"},"publish_date":"2014-12-22","publish_status":"0","recid":"2489","relation_version_is_last":true,"title":["農産物のブランド管理をめぐる日・韓比較"],"weko_creator_id":"18","weko_shared_id":-1},"updated":"2024-04-24T07:02:59.712140+00:00"}