{"created":"2023-07-25T08:05:21.982657+00:00","id":3787,"links":{},"metadata":{"_buckets":{"deposit":"5aeed011-e779-4fc3-8238-b44abaa1f2b1"},"_deposit":{"created_by":3,"id":"3787","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3787"},"status":"published"},"_oai":{"id":"oai:ir.kagoshima-u.ac.jp:00003787","sets":["228:288:5737"]},"author_link":["63232","63233","784"],"item_7_alternative_title_19":{"attribute_name":"タイトルよみ","attribute_value_mlt":[{"subitem_alternative_title":"コウコク ノ ホンシツ"}]},"item_7_biblio_info_5":{"attribute_name":"収録雑誌名","attribute_value_mlt":[{"bibliographicPageEnd":"59","bibliographicPageStart":"47","bibliographicVolumeNumber":"40","bibliographic_titles":[{"bibliographic_title":"鹿児島大学法文学部紀要人文学科論集"},{"bibliographic_title":"Cultural science reports of Kagoshima University","bibliographic_titleLang":"en"}]}]},"item_7_date_6":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"1994-01-01"}]},"item_7_description_4":{"attribute_name":"要約(Abstract)","attribute_value_mlt":[{"subitem_description":"現代社会・文化において「広告」が，大きな意義を持っていることを否定するひとはすくないだろう。たしかに，広告をめぐる研究・調査・議論はすくな\nくない。しかし，そもそも「広告」とは何なのか。それは，市場システムといかなる関係があるのか。なぜ「広告」は存在するのかについては，あまり考究されているとはいえない。本稿は，現代においてあまりに「見慣れた」ものになってしまった広告を，見慣れない・不思議なものとしてみることをめざす。\n　導きの糸はコースによる「企業」論である。コースが企業をみた視点と同様に，われわれも広告を，市場社会における一種の「鬼っ子」としてみる。広告の本質とは何か？。この問に対する我々の回答は，「広告とは，情報譲渡のパラドックスに対する既成事実的クリアである」というものである。","subitem_description_type":"Other"}]},"item_7_full_name_2":{"attribute_name":"著者よみ","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"サクライ, ヨシオ"}]}]},"item_7_full_name_3":{"attribute_name":"別言語の著者","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"SAKURAI, Yoshio"}]}]},"item_7_publisher_23":{"attribute_name":"公開者・出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島大学"}]},"item_7_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03886905","subitem_source_identifier_type":"ISSN"}]},"item_7_source_id_9":{"attribute_name":"NII書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN0004083X","subitem_source_identifier_type":"NCID"}]},"item_7_subject_15":{"attribute_name":"NDC","attribute_value_mlt":[{"subitem_subject":"674","subitem_subject_scheme":"NDC"}]},"item_7_subject_20":{"attribute_name":"NIIsubject","attribute_value_mlt":[{"subitem_subject":"社会科学","subitem_subject_scheme":"Other"},{"subitem_subject":"メディア・コミュニケーション","subitem_subject_scheme":"Other"}]},"item_7_text_24":{"attribute_name":"公開者よみ","attribute_value_mlt":[{"subitem_text_value":"カゴシマ ダイガク"}]},"item_7_text_25":{"attribute_name":"公開者別名","attribute_value_mlt":[{"subitem_text_value":"Kagoshima University"}]},"item_7_version_type_14":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"桜井, 芳生"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-10-27"}],"displaytype":"detail","filename":"sakurai_jin40.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"sakurai_jin40.pdf","url":"https://ir.kagoshima-u.ac.jp/record/3787/files/sakurai_jin40.pdf"},"version_id":"8dbd419a-07e2-48d0-afde-96d0cde2ff71"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「広告」の本質-「市場」における「非=市場的なるもの」-","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「広告」の本質-「市場」における「非=市場的なるもの」-"}]},"item_type_id":"7","owner":"3","path":["46","5737"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-05-01"},"publish_date":"2015-05-01","publish_status":"0","recid":"3787","relation_version_is_last":true,"title":["「広告」の本質-「市場」における「非=市場的なるもの」-"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-12-25T05:50:50.273350+00:00"}