@article{oai:ir.kagoshima-u.ac.jp:00000788, author = {桑原, 季雄}, journal = {南太平洋海域調査研究報告=Occasional papers}, month = {2016-10-27}, note = {与論島では昭和54年をピークに観光客が減少していくなかで,様々なイベントを企画 することによって,シーズンオフ期の冬場の観光客の開拓と誘致を積極的にはかってき た。従来の若者中心のビーチ観光やマスツーリズムから,ブーム後は様々なイベントの 企画によって幅広い年齢層,多様な観光客の誘致を目指し,受動的観光から積極的観光 政策へ大きく方向転換した。本稿では与論島の観光の現状と再生に向けた様々な取り組 みについて紹介し,与論島の観光の性格や変遷の特徴について考察する。, Tourism in Yoron had its peak in 1979 and after that the number of tourists decreased markedly. After the boom, Yoron islanders have ever been trying to bring tourists back again by creating various kinds of events and attractions not only in su ㎜ er but also in winte and all year round. Thus Yoron tourism has changed from a mere beach tourism and mass tourism to a tourism which atracts a wider range of tourists, or from passive tourism to proactive tourism. The paper discusses about the present situation of tourism and the various efforts toward the rivitarization of tourism in Yoron Island.}, pages = {21--30}, title = {与論島における観光再生の現状}, volume = {52}, year = {} }