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Development of Fresh Fish Marketing in Maluku
http://hdl.handle.net/10232/00032347
http://hdl.handle.net/10232/0003234706301a69-b2e9-45b0-8546-d58b94120c05
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
OCCASIONAL_PAPERS_58(pp9-16) (307.9 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2023-02-15 | |||||
| タイトル | ||||||
| タイトル | Development of Fresh Fish Marketing in Maluku | |||||
| タイトル言語 | en | |||||
| 著者 |
APITULEY, M. T. N. Yolanda
× APITULEY, M. T. N. Yolanda× BAWOLE, Dionisius |
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| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | archipelago | |||||
| キーワード | ||||||
| 主題言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | fisheries products | |||||
| キーワード | ||||||
| 主題言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Growth Oriented Strategy | |||||
| キーワード | ||||||
| 主題言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | policy | |||||
| キーワード | ||||||
| 主題言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | SWOT analysis | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 要約 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | In modern marketing concepts, markets are no longer positioned at the end of the process, but in the beginning of production. By that means, the ultimate goal of a production is markets or consumers. Geographical condition of Maluku which has thousands of small islands leads for its abundant fresh fish. However, characteristics of fresh fish such as seasonal and perishable, added by the distance of production and consumption center as well as inadequate facilities, resulted in the need of development of island-based marketing. The purpose of this study is to develop marketing of fresh fish in Maluku which is known as one of the archipelago provinces in Indonesia. Based on the results of Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, the position of fresh fish marketing system in Maluku is in Growth Oriented Strategy. It means that the strategy adopted in this condition should support the aggressive growth policy. These strategies are: 1) improving the infrastructures of production and marketing of fresh fish, 2) integrating facilities and infrastructures of production, marketing and processing, 3) improving skills of fisher folks in fish handling and processing, 4) increasing cooperation with financial institutions in the provision of venture capital, 5) improving function of marketing institutions and 6) establishing an agency that has a mandate to stabilize prices of fisheries products. | |||||
| 内容記述言語 | en | |||||
| 収録雑誌名 |
ja : 南太平洋海域調査研究報告 en : Occasional papers 巻 58, p. 9-16, 発行日 2017-03-18 |
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| 作成日 | ||||||
| 日付 | 2017-03-18 | |||||
| 日付タイプ | Issued | |||||
| ISSN | ||||||
| 収録物識別子タイプ | PISSN | |||||
| ISSN | 13450441 | |||||
| NII書誌ID（雑誌） | ||||||
| 収録物識別子タイプ | NCID | |||||
| NC ID | AN1013531X | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| NDC | ||||||
| 主題Scheme | NDC | |||||
| 主題 | 660 | |||||
| 公開者・出版者 | ||||||
| 出版者 | 鹿児島大学 | |||||
| 出版者言語 | ja | |||||
| 公開者・出版者 | ||||||
| 出版者 | Kagoshima University | |||||
| 出版者言語 | en | |||||
